How to set up a tea stall at a farmers market

How to sell tea at a farmers market. Here are Top Tips from Tea Room Secrets about getting started selling tea from a market stall at a farmers market

To set up a tea stall at a farmers market, consider the following key points:

What are you selling:

Tea Varieties: Offer a range of teas such as black, green, herbal, and specialty blends.
Accessories: Sell items like tea infusers, cups, and teapots.
Packaged Goods: Pre-packaged loose leaf tea or tea bags.

Target Audience:

Health-conscious individuals.
Tea enthusiasts looking for unique blends.
Casual drinkers seeking high-quality, local products.

Suppliers:

Local Farmers: Source herbs and ingredients locally to ensure freshness and support local agriculture.
Wholesale Tea Suppliers: For specialty or rare tea varieties.
Packaging Suppliers: Eco-friendly packaging for your products.

Planning:

Budget: Determine initial costs including stock, booth setup, and marketing.
Permits and Licenses: Ensure you have all necessary permits for selling food items at the market.

Advertising:

Promotions: Offer samples and introductory discounts.
Loyalty Programs: Implement a punch card system for repeat customers.

Social Media:

Engage: Use platforms like Instagram and Facebook to showcase your teas and market presence.
Content: Post photos, customer reviews, and behind-the-scenes content.

Insurance:

Liability Insurance: Protect against potential claims related to your products.
Property Insurance: Cover your booth and equipment.

Website:

E-commerce: Sell your teas online for those who can't visit the market.
Information: Provide details about your products, sourcing, and market schedule.

Offline Marketing:

Flyers and Business Cards: Distribute at the market and local businesses.
Local Collaborations: Partner with nearby vendors or cafes for cross-promotion.

Staffing Your Booth:

Trained Staff: Knowledgeable about tea varieties and brewing techniques.
Customer Service: Friendly and engaging to attract and retain customers.

By focusing on these areas, you can effectively set up and manage a successful tea stall at a farmers market.

Sampling Tea at a Farmers Market

Setup:

Sampling Station: Designate a clean, attractive area for sampling with a small table and a sign inviting customers to try your teas.
Hygiene: Use disposable cups and ensure you have a waste bin nearby. Keep hand sanitizer and napkins available.

Selection:

Variety: Offer a mix of popular and unique blends to attract a wide range of tastes.
Rotation: Change the sampling options regularly to showcase different products and keep repeat visitors interested.

Presentation:

Small Portions: Serve small, sippable portions to allow customers to taste multiple teas.
Temperature: Ensure hot teas are served at a safe, enjoyable temperature and cold teas are well-chilled.

Engagement:

Educate: Share brewing tips and flavor profiles with customers. Explain the benefits and origins of each tea.
Feedback: Encourage customers to share their thoughts on the samples. Use this feedback to refine your offerings.

Promotion:

Special Offers: Provide exclusive deals for those who sample, such as discounts on purchases made that day.
Follow-Up: Collect email addresses for a mailing list in exchange for a small free sample or future discounts.

By incorporating a sampling station, you can engage customers more effectively and boost your sales at the farmers market.

For more training and coaching for your tea related business go to www.TeaRoomSecrets.com and join the business vault at https://thexperienceacademy.co...